How to use your Video business card
A practical guide to getting real value from your video
Your Video Business Card is designed to work for you 24/7. It builds trust faster than text, shortens decision-making time, and helps people understand who you are and why they should work with you—before they ever speak to you. Here are the most effective ways to use it.
1. Add It to Your Email Signature
This is one of the highest-leverage uses.
How:
Embed a thumbnail image or simple text link (“Get to know us in 2 minutes”) in your email signature.
Link it directly to the hosted video (YouTube, Vimeo, or your website).
Why it works:
Every email you send becomes a soft introduction. Prospects, referrals, and partners can immediately see your personality, professionalism, and value—without scheduling a call.
2. Pin It to Your Social Media Profiles
Your pinned post is prime real estate.
How:
Post the video natively or as a linked post.
Pin it to the top of your Instagram, Facebook, or LinkedIn profile.
Why it works:
Anyone checking you out gets a clear, confident explanation of what you do within seconds. This dramatically improves conversion from profile views to DMs or inquiries.
3. Upload It to YouTube (YouTube Is a Search Engine)
YouTube is the second-largest search engine in the world.
How:
Upload the full video to YouTube.
Use a clear, benefit-driven title (not just your name).
Example: “How I Help [Your Ideal Client] Get [Specific Result] | [Your Business Name]”
Write a short description explaining who the video is for and what problem you solve.
Add relevant tags (industry, location, service type, client pain points).
Why it works:
People actively search YouTube when they are researching solutions. This positions your video as a discovery tool, not just a portfolio piece.
4. Use It in Cold Outreach (Email + Instagram)
Video dramatically increases reply rates when used correctly.
How (Email):
Include the video link after a short, personalized message.
Frame it as a quick introduction, not a pitch.
How (Instagram):
Send a brief DM explaining why you reached out.
Include the video as a follow-up, not the first message.
Why it works:
Cold outreach feels warmer when people can see and hear you. It builds familiarity and reduces skepticism before a conversation even starts.
5. Place It Strategically on Your Website
Do not limit it to an “About Me” page.
Best placements:
Homepage (above or near a call-to-action)
Services or booking pages
Contact or inquiry pages
Landing pages for specific offers
Why it works:
The video helps people make decisions at key moments—right before they book, inquire, or move on. It answers questions before they’re asked.
6. Use It in Proposals and Follow-Ups
A powerful differentiator.
How:
Include the video link in proposals, quotes, or follow-up emails.
Reference it as a quick overview of how you work and what clients can expect.
Why it works:
It reinforces confidence and reminds prospects they’re working with a real, capable person—not just a line item.
7. Share It with Referral Partners
Make it easy for others to introduce you.
How:
Send the video to partners, collaborators, or past clients.
Encourage them to share it when recommending you.
Why it works:
It ensures referrals are accurate, consistent, and compelling—without requiring others to explain your value for you.
8. Reuse It Across Platforms
One asset, many touchpoints.
Other uses:
Link in bio
QR code on business cards or print materials
Embedded in newsletters
Included in onboarding emails for new clients
Key Principle
Your Video Business Card should live anywhere someone is deciding whether or not to work with you. The more places it appears, the more trust it builds—and the more often it does the selling for you.
Used consistently, it becomes one of your most valuable long-term marketing assets.
